Idea Exchange: Marketing to Genre Readers

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Friday, January 25, 2019 1:45 PM to 2:45 PM EST
230 Upper East ACC
Pecos

Genre book buyers are dedicated readers who are willing to spend time and money on these titles. Whether it’s mystery, romance, science fiction, or another genre, independent booksellers can profit by creating ways for these readers to connect, purchase titles, and enjoy lively discussions. This idea exchange is an opportunity for booksellers to discuss genre marketing, merchandising, events, and more.

Jon Breninger, Peregrine Book Company (Prescott, AZ)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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