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Eva Chen — known to her 800,000+ Instagram followers as @evachen212 — is a self-described “fashion nerd” who has worked for Harper’s Bazaar, Elle, Teen Vogue, and Vogue, and was the youngest ever editor in chief of Lucky magazine (appointed by Anna Wintour). Eva is currently the head of brand partnerships at Instagram. In this program, Eva will provide insider knowledge and resources to help booksellers build distinct brands and increase presence on Instagram and other social platforms, while retaining the authenticity and individuality that makes independent bookstores so special.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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