Launching Pop-up Shops to Boost Sales

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Thursday, June 21, 2018 9:00 AM to 10:00 AM EDT
Grand B

Take your store out on the road with a pop-up shop. Whether you’re popping up for a book fair, farmer’s market, or off-site event, the ability to be mobile can increase sales and expand a store’s reach by introducing its brand to new customers in unexpected places. A panel of booksellers who have the pop-up know-how will share the ins and outs of managing staff, cash flow, and inventory planning and maintenance, and offer tips they wish they’d known before heading out of the store.

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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