Learn to Brag: Publicizing Your Community Work and Support

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Thursday, January 25, 2018 9:30 AM to 10:30 AM EST
Steamboat

Many mega-retail operations are co-opting the localism label in an effort to burnish their brands and increase sales. As an authentically local and independent business, your store fuels the local economy and strengthens the community far more than any chain. But your community may need to be reminded of this. Booksellers who are experts at keeping the community informed of their businesses’ contributions will provide tips and best practices to help you put your store in the spotlight and keep it there.

Amanda Bullock, Director of Public Programs, Literary Arts (Portland, OR); Josh Christie, Print (Portland, ME); Kris Kleindienst, Left Bank Books (St. Louis, MO); Moderated by Meg Smith, ABA (White Plains, NY)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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