Stickers, Shelf-Talkers Promote Book of the Year Winners

To help booksellers promote sales of this year's four Book Sense Book of the Year winners, and the four Honor Books in each category, ABA has created shelf-talkers and stickers.

The shelf-talkers, available in PDF format on BookWeb.org, proclaim "2006 Book Sense Book of the Year Winner" and "2006 Book Sense Book of the Year Honor Book".

One sheet of low tack "Winner" stickers and two sheets of "Honor Book" stickers are being sent to stores with Book Sense in the May Red Box mailing. Requests for additional stickers should be addressed to Book Sense Marketing Director Mark Nichols at [email protected].

The Book Sense Book of the Year winners will be feted at ABA's Celebration of Bookselling at BookExpo America, and many of the Honor Book recipients will be attending the Books Sense Author Luncheon. Booksellers can use the stickers and shelf-talkers to take advantage of the added publicity these events are sure to draw.