Small Business Saturday Toolkit Now Available

With Small Business Saturday less than a month away, participating businesses are being encouraged to ramp up their publicity through many different platforms. To aid in those efforts, American Express recently made an online toolkit available.

SBS toolkit content that is relevant to independent bookstores, including logos, web banners, social media copy, and more, has been posted in the Design & Downloads section of BookWeb.

In addition, American Express is inviting SBS participants to order a free “Shop Small” welcome mat and 20 reusable shopping bags. Interested bookstores can provide their contact information via the Small Business Saturday website.

Small Business Saturday will also be the inaugural celebration of Indies First, a day when authors across the country will demonstrate their support for independent bookstores by taking to the sales floor as booksellers to handsell some of their favorite titles. Indies First participants are encouraged to post and tweet about that as well, as part of their SBS social promotion or separately.