Bookstores are encouraged to sign up between now and November 15 to provide their customers with the opportunity to receive the December Indie Next List e-newsletter powered by Shelf Awareness. The October Indie Next List e-newsletter was delivered to 225,648 customers at 51 ABA member stores, and while the cutoff for the November edition, which will arrive in inboxes on the first Thursday in November, has passed, there is still time for stores to sign up for the December issue (a store’s start date may vary depending on the number of signups).
The free store-branded e-newsletter features all of the month’s Indie Next List titles with bookseller quotes, “buy now” buttons that lead directly back to the sending store’s e-commerce site, and an interview with the author of the number-one pick.
Participation in the first year of the Indie Next List e-newsletter program is limited to the first 150 qualified stores. During the sign-up process, booksellers will be required to upload their store logo and a CSV file of their e-mail list (instructions are on the form). New signups will see a sample of their e-newsletter about a week before it will be sent to customers.
Bookstores will retain ownership of their mailing lists, and customers will not be added to any other lists. Replies to the newsletter e-mail will go directly to the sending store.
A sample of the October e-newsletter can be seen here.