Receiving the Book Sense Newsletter?

In April, the American Booksellers Association began sending every store participating in the Book Sense program the monthly electronic Book Sense Marketing Newsletter on the first Wednesday of each month. The second edition of the newsletter, which encompasses both general and Book Sense-specific marketing ideas, was sent on Wednesday, May 3.

Stores participating in the Book Sense program that are not receiving the Book Sense Marketing Newsletter are asked to contact ABA Marketing Director Jill Perlstein at [email protected].

Perlstein welcomes submissions of photos, as well as comments and suggestions for the newsletter, which also features information about the different components of the Book Sense program, the Picks and Bestseller lists, and practical tips for everyone.

Photos may be submitted via the Bookstore Photo Gallery on the Idea Exchange at BookWeb.org or via CD sent to the attention of Perlstein at ABA, 200 White Plains Rd., Tarrytown, NY 10591.