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Maximizing Pre-Order Campaigns to be the Focus of ABA Education at Fall Regional Shows
- By Liz Button
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This fall at the regional trade shows, the American Booksellers Association will present the new education session “Maximizing Pre-Order Campaigns,” focusing on how indie bookstores can take part in the growing business of pre-orders, which are becoming an increasingly important way books are sold and marketed in 2018.
In this session, booksellers will learn how they can work with publishers to take full advantage of pre-order opportunities and boost their sales, PR, and market share. Booksellers will also discover ways to successfully promote and sell pre-orders to become an integral partner to publishers and authors, including new methods developed and tested by ABA’s Pre-Orders Task Force of indie stores, such as processes and protocols for marketing, tracking, and reporting pre-orders for stores with various POS systems.
The session will include bookseller participation from the Pre-Orders Task Force and will be co-led by ABA senior staff and ABA Board members. The 2018 fall regional trade show schedule is as follows:
Southern Independent Booksellers Alliance (SIBA): Thursday, September 13 – Saturday, September 15, 2018
The Innisbrook Resort, 36750 U.S. Highway 19 N., Tampa, Florida
Maximizing Pre-Order Campaigns: Thursday, September 13, at 11:00 a.m.
New England Independent Booksellers Association (NEIBA): Tuesday, September 25 – Thursday, September 27, 2018
Rhode Island Convention Center, 1 Sabin Street, Providence, Rhode Island
Maximizing Pre-Order Campaigns: Tuesday, September 25, at 4:00 p.m.
Pacific Northwest Booksellers Association (PNBA): Friday, September 28 – Sunday, September 30, 2018
Hotel Murano, 1320 Broadway, Tacoma, Washington
Maximizing Pre-Order Campaigns: Friday, September 28, time to be announced
Northern California Independent Booksellers Association (NCIBA): Wednesday, October 3 – Friday, October 5, 2018
The Oakland Convention Center, 550 10th Street, Oakland, California
Maximizing Pre-Order Campaigns: Thursday, October 4, at 10:45 a.m.
Heartland Fall Forum (Midwest Independent Booksellers Association/MIBA and Great Lakes Independent Booksellers Association/GLIBA): Wednesday, October 3 – Friday, October 5, 2018
The Depot Renaissance Hotel, 225 3rd Avenue S., Minneapolis, Minnesota
Maximizing Pre-Order Campaigns: Thursday, October 4, at 12:00 p.m.
New Atlantic Independent Booksellers Association (NAIBA): Saturday, October 6 – Monday, October 8, 2018
Hyatt Regency Baltimore Inner Harbor, 300 Light Street, Baltimore, Maryland
Maximizing Pre-Order Campaigns: Sunday, October 7, at 9:30 a.m.
Mountains and Plains Independent Booksellers Association (MPIBA): Thursday, October 11 – Saturday, October 13, 2018
The Denver Renaissance Hotel, 3801 Quebec Street, Denver, Colorado
Maximizing Pre-Order Campaigns: Saturday, October 13, at 9:30 a.m.
Southern California Independent Booksellers Association (SCIBA): Saturday, October 20 – Sunday, October 21, 2018
Sheraton Los Angeles San Gabriel Hotel, 303 E. Valley Boulevard, San Gabriel, California
Maximizing Pre-Order Campaigns: Sunday, October 21, time to be announced
Watch for more details on the regional shows in upcoming editions of BTW.
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