Kobo Unveils Two New eReaders

Kobo Aura ONE, Kobo Aura Edition 2 eReaders Debut

On August 17, Kobo announced the release of two new eReader devices: the Kobo Aura ONE and the Kobo Aura Edition 2.

The Kobo Aura ONE features a 7.8 inch HD Carta E Ink touchscreen; 8 GB of on-board memory to hold up to 6,000 eBooks; ComfortLight PRO technology to reduce blue-light exposure and protect eyes for the best nighttime reading experience; built-in, one-touch OverDrive library lending access; and waterproof HZO Protection™.

Kobo developed the device with the help of nine top customers and documented the process in this video. A video introducing the Kobo Aura ONE is also available on YouTube.

The Kobo Aura Edition 2 features a six-inch Carta E Ink touchscreen; 4 GB of on-board memory, holding up to 3,000 eBooks; and built-in, fully adjustable ComfortLight. A video featuring the Kobo Aura Edition 2 is available on YouTube.

Stores can order the devices beginning September 6 via the Kobo corporate site. ABA members that do not have a Kobo account can learn how to set one up here; to create a password, booksellers should contact Kobo’s Catherine Villar.

August Kobo eBook Promotions

Kobo has announced a variety of eBook promotions for the month of August. Webpages featuring the eBook offers will be updated as the promotion dates arrive; banners to promote these offers are available now in BookWeb’s Kobo DIY.

• Discover Author of the Month Lisa Jackson (August 1–31): Buy two, get one free 
• Open Road Romance: Buy More Save More (August 1–31): Buy two, get one free
• Popular Pet Reads for the Dog Days of Summer (August 18–23): $2.99 and under 
• Sylvia Day One-Day Deal (August 19)
• Kobo Writing Life 50% Off (August 25–29): Use promo code 50AUG as many times as you like on select titles

Bookstores not currently participating in the Kobo eReading program can find out how to join here. Questions and comments about all things Kobo-related should be directed to [email protected].