The array of materials available to booksellers to promote sales of Kobo eBooks and eReaders grew this week with the addition to the Bookseller DIY of three tent card designs, new web banners, bookmarks, and a letter-sized poster for a special launch promotion.
All materials in the DIY are available for download exclusively by ABA member stores for use in in-store and online promotions. Help with DIY materials is available from ABA Marketing Manager and Designer Greg Galloway.
ABA Kobo device sellers should be on the lookout for e-mail updates on two special launch promotions — one running all of next week, the other for a Black Friday/Small Business Saturday sale on the Kobo Mini. Those who have not received communications from ABA about the promotions, and those with questions, should contact firstname.lastname@example.org.