Hummingbird Digital Media, an audiobook and e-book provider, has been acquired by 360 Media Direct, a growing marketing and customer acquisition agency in the print and digital media sectors. Hummingbird co-founder Josh Mettee has joined the 360 Media Direct team as executive vice president of Hummingbird Digital Media.
The American Booksellers Association partnered with Hummingbird in 2018 for e-book sales. Established in 2014, Hummingbird offers a free, turnkey e-book and audiobook retailing platform that allows bookstores, publishers, media, nonprofits, and bloggers to have their own branded and customizable storefront for customers to discover, purchase, and download e-books and audiobooks. Hummingbird also offers an app for reading and listening.
“I look forward to continuing to grow the relationships and businesses we’ve built with our indie partners, and over the next year, aided by the talent of our top-notch tech, marketing, and graphic design teams, we plan to enhance the design and user experience of the My Must Reads app and merchant storefronts,” said Mettee. “Our team will also be focused on connecting even more engaged readers with indies!”
In addition, the Hummingbird platform integrates with ABA’s IndieCommerce and IndieLite programs by automatically supplying a “Buy the e-book” button next to the “Buy the book” button on the bookstore’s title pages. Booksellers can sell directly to their customers from the full catalogs of more than 3,400 publishers.