Due to uncertainty surrounding the time frame of social distancing recommendations due to the coronavirus, Find Waldo Local, Candlewick’s longtime program supporting independent bookstores and promoting the shop local movement, has been postponed until July 2021. Although the physical campaign is on hold, Candlewick and the American Booksellers Association are working together to create a turnkey digital Waldo scavenger hunt for independent bookstores to host this summer.
“We know how important this program has been to indies over the last eight years, so this was a very difficult decision to make, but it felt like the right one. We thank everyone for their ongoing support and look forward to rolling out a digital scavenger hunt to take place this July,” commented Elise Supovitz, executive director of independent retail and Canada sales for Candlewick. “It has been heartening to see the recent uptick in activity-oriented titles such as the Waldo books, and our hope is that this digital alternative will lead to even more sales through independent bookstores. The campaign is being designed to help stores increase both their customer engagement and their bottom line.”
Booksellers can contact their Candlewick sales representative with questions and for information about a special offer on Waldo books.