Above the Treeline has expedited the rollout of Edelweiss360 and is offering it for free to all subscribers of Edelweiss+Analytics. Edelweiss360 helps booksellers create and send personal emails to customers with relevant title recommendations or events (including virtual ones).
Here are some frequently asked questions about Edelweiss360:
How do you get my customer emails? You can upload a list(s) of emails to send general newsletters featuring titles or events, or you can create targeted campaigns based on past customer transactions. Targeted email capability requires a feed of customer transactions, and we currently support IBIDie, iMerchant, Basil, and Square for Retail. We are in process with Booklog and Anthology. Your customer and email information is yours and is not shared with any third party. We take this obligation very seriously and pledge to it in our Terms of Service.
How are the emails created? You create all the content and can customize as needed to engage with your community. You choose which customers are sent which campaigns based on purchase history, your own customer groupings, or your knowledge of individual customers. Nothing is programmatic nor driven by Edelweiss — everything is determined by you.
How do I link for e-commerce? From the emails, you can link to your e-commerce or to an Edelweiss360 store-branded page with a simple inquiry form that is routed back to you for fulfillment (shipping, in-store pickup, or curbside-pickup as applicable).
How long can I access Edelweiss360 for free? The long-term goal of this service is to offset small usage fees to the stores with publisher marketing dollars. In the short-term, certainly until life returns to normal, there is no additional fee for bookstores to use this service.
Booksellers can visit the Education Resources page on BookWeb.org to view a recording of a recent Marketing Meetup on Edelweiss360; a BookWeb login is required.