E-commerce Update: Don’t Forget Your Online Customers

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Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.

The number of online customers completing purchases on IndieCommerce and IndieLite websites (ecommerce conversion rate) continues to be very high — 5.78 percent. That’s just over 250 percent higher than it was for the same week in 2019. This increased conversion rate has been maintaining a 5+ percent level since June 22.

Seven day conversion rate comparison

With the ecommerce conversion rate holding steady, online sales have become very dependent on web traffic to IndieCommerce and IndieLite websites. We can see that sales drop off significantly on the weekend and even more so when there is a holiday weekend.

Seven-day comparison of the number of visitors to IndieCommerce sites.

Even though many bookstores have shifted their attention to managing in-store sales, they should not forget that the very high ecommerce conversion rate presents an opportunity for online sales, if you can drive customers to your website.