E-commerce Update: Comparing Seven Days of 2021 to Previous Years

This week’s report compares online sales over the past seven days to the same seven-day period in 2020 and 2019.

When you compare the past seven days to the same week in 2020, when online sales were at their pandemic peak, online sales revenue was 73.43 percent higher in 2020, with much of that driven by a dramatic increase in online purchases of antiracism titles (see graph below).

Where it gets really interesting is when you compare the past seven days to where we were for that same week in 2019 (see graph below).

Even though sales are down compared to the sales anomaly that was the year 2020, online sales revenue is up 369.19 percent from what was “normal” for most stores in pre-COVID 2019.

As mentioned in previous reports, the IndieCommerce team is expecting sales to settle into a consistent online pattern over the next three months. In late August or early September, we should begin to see an uptick in online sales revenue as we move into the holiday shopping season.