Later this month, bookstores that participated in the American Booksellers Association’s Constant Contact affinity program between April 30, 2011, and April 30, 2012, will receive a rebate check equivalent to their average monthly payment to Constant Contact over the 12-month period. (The monthly fee is based on the number of unique addresses on a bookstore’s mailing list.) The rebate is an exclusive benefit for stores that registered for Constant Contact through ABA.
Constant Contact enables booksellers to easily create professional-looking e-mail newsletters, collect visitor e-mail addresses and information about customer interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.
Stores that have never used Constant Contact can sign up now for a 60-day free trial without risk or obligation; no credit card is required. Constant Contact also offers products that make it easy for businesses to create event marketing, social campaigns, and SaveLocal offers.
Questions about using Constant Contact should be addressed to the Constant Contact customer service department at (800) 221-2701.
Questions about Constant Contact rebates should be addressed to a bookstore’s ABA member relationship manager. (Nathan Halter in the GLIBA, MBA, MPIBA, PNBA, or SIBA regions; Kaitlin Pitcher in the NAIBA, NEIBA, NCIBA, or SCIBA regions.)
Information about ABA’s other business management products and services, including discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more, is available from ABA’s member relationship managers and on BookWeb.org.