Bestseller Reporting to Be the Focus of ABA Education at Fall Regional Shows

This fall during the regional trade shows, the American Booksellers Association will present a new education session focusing on how indie bookstores can report their online and in-store bestsellers.

“Why Bestseller List Reporting Is Vital in 2020,” a virtual presentation, will look at the increase of online sales in the indie channel this year and why it has become more important than ever to report to the Indie Bestseller Lists and the New York Times bestseller lists, which are vital to showing the extent of the indie reach.

Publishers use reported sales to make decisions about hot title allocation and ABA leadership uses the data in discussions with publishers. But what does “reporting” mean? What do you report? How do you report? The first half of this conversation will answer these questions. Booksellers will then have the opportunity to participate in breakouts with POS vendors.

ABA will announce the date and time for each presentation of the education session in the coming weeks; watch BTW for details.

This year, each regional association elected to hold its trade show virtually. The 2020 fall regional trade show schedule is as follows: