ABACUS Survey Moves to Next Phase

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Last Friday, October 29, was the deadline for bookseller participation in the 2010 ABACUS Survey, and, this week, the American Booksellers Association announced that enough booksellers had submitted data for this year’s survey to go forward.

“We are extremely grateful to all the booksellers who took the time to take part in the 2010 ABACUS Survey,” said ABA CEO Oren Teicher. “Their participation is not only essential to the project, but it is also a clear testament to the unique and important role ABACUS plays in the success and growth of indie bookstores. We are also very grateful for all the work that OnCampus Research has already put into this project.”

This year, for the first time, the ABACUS survey is being compiled through a partnership with the National Association of College Stores’ OnCampus Research, an accomplished research department with many years of experience producing similar studies for college bookstores.

ABA members that submitted data to the 2010 survey will receive a customized report analyzing their store’s financial results, including comparisons with other businesses based on multiple criteria (such as sales level, store size, and community type) in addition to year-to-year trending information.

The owners and regular employees of participating bookstores were also eligible to apply for the Avin Mark Domnitz Scholarship to the 2011 Winter Institute. The scholarship winner will be announced, along with the winners of publisher-sponsored scholarships, later this month.