ABA Heads to Northern California, Heartland Trade Shows

Next week, the American Booksellers Association is heading to the Northern California Independent Booksellers Association (NCIBA) and the Heartland Fall Forum (Midwest Independent Booksellers Association/MIBA and Great Lakes Independent Booksellers Association/GLIBA) trade shows.

At all of this fall’s trade shows, ABA will present the education session “Maximizing Pre-Order Campaigns,” during which booksellers will discover ways to successfully promote and sell pre-orders to become an integral partner to publishers and authors, including new methods developed and tested by ABA’s Pre-Orders Task Force of indie stores. The session is open to both ABA members and nonmembers, and the PowerPoint presentation from the session will be posted on BookWeb at the culmination of the trade shows for all members to access.

Booksellers attending the NCIBA and Heartland trade shows can also register to meet one-on-one with members of the IndieCommerce staff to discuss or learn about ABA’s e-commerce platforms for indie bookstores, IndieCommerce and IndieLite. Stores that sign an IndieCommerce or IndieLite contract at either show will be entered to win their first year free.

Finally, ABA members have a chance to win a scholarship for Winter Institute 2019 in Albuquerque, New Mexico, by leaving a business card at the ABA booth at the fall trade shows. One winner will be randomly selected at the end of the trade show season.

The NCIBA trade show takes place Wednesday, October 3, to Friday, October 5, 2018, at the Oakland Convention Center, located at 550 10th Street, Oakland, California. Booksellers can visit the ABA booth to meet ABA CEO Oren Teicher, Senior Strategy Officer Dan Cullen, IndieCommerce Senior Manager Geetha Nathan, and Member Relationship Manager Daniel O’Brien.

The Maximizing Pre-Order Campaigns education session will take place on Thursday, October 4, from 10:30 a.m. to 11:45 a.m.

At the NCIBA show, IndieCommerce staff will be available to talk with booksellers in Room 210 on Thursday, October 4, and Friday, October 5, in addition to several hours on the trade show floor on the 5th. Sign up now to meet with IndieCommerce staff at the NCIBA trade show.

The Heartland Fall Forum takes place Wednesday, October 3, to Friday, October 5, 2018, at The Depot Renaissance Hotel, located at 225 3rd Avenue S., Minneapolis, Minnesota. Booksellers can visit the ABA booth to meet ABA CEO Oren Teicher, CFO Robyn DesHotel, Senior Program Officer Joy Dallanegra-Sanger, IndieCommerce Specialist Chanthee Keokhaw, and Member Relationship Manager Liz Roberts.

ABA member booksellers are invited to sign up for the Principles of Bookstore Finance Seminar with ABA CFO Robyn DesHotel, which will take place on Wednesday, October 3, from 10:00 a.m. to 4:00 p.m. Learn more about the seminar and register here.

The Maximizing Pre-Order Campaigns education session will take place on Thursday, October 4, from 11:00 a.m. to 11:50 a.m.

At the Heartland Fall Forum, IndieCommerce staff will be available to talk with booksellers in the WJ Quinn meeting room and on the trade show floor on Thursday, October 4, and Friday, October 5. Sign up now to meet with IndieCommerce staff at the Heartland Fall Forum.