Business Services

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In addition to the many programs ABA offers its members, the Association has developed affinity partnerships with vendors that offer discounted products, services, and business opportunities. For the latest news and updates from ABA’s affinity partners, see Bookselling This Week.

2020 Vision USA •  Above the Treeline/Edelweiss •  Booksellers Insurance Program  •  Bookshop • Biblio •  Chico Bag Company •  Crowdcast •  Constant Contact Email Newsletters •  Eventbrite •  Gravity Payments •  Hummingbird Digital Media  •  Kobo  •  •  PartnerShip •  Paz & Associates Bookstore Training Group •  Publishers Weekly •  Satisfactory Printing •  Transport Specialties International •  W.G. Ellerkamp


2020 Vision USA

2020 Vision USA designs stylish, eco-friendly and affordable readers that are used by book lovers everywhere. They are available online at and in boutiques and bookstores throughout the U.S. and abroad. Most importantly, 2020 has kept the incredible, personal customer service that founder Phil Meyer started more than 20 years ago, as evidenced by one glowing review after another.

In addition to a longstanding commitment to customer service, 2020 Vision looks to give their customers the opportunity to look good and feel good while staying on top of the latest technology and lifestyle trends to better serve the community. 2020 Vision USA is a brand with an innovative mindset and a desire to promote social engagement and positive change in the areas that are directly related to the business, including giving back to charitable organizations, promoting eye-care protection and education and supporting conservation and free speech. In fact, 2020 Vision USA donates a portion of their profits on behalf of ABA member bookstores to support freedom of speech through ABFE, the American Booksellers for Free Expression.

In addition, ABA bookstore members receive special discounts from 2020 Vision USA and you are encouraged to contact Denise Foster at or 214-769-2227 to learn more. We look forward to “seeing you!"

Above the Treeline

Above the Treeline creates web-based products that help booksellers connect with books. Treeline Analytics Inventory Management System is a web-based system designed to help bookstores improve finances by optimizing inventory selection and turns. Among its many benefits, it allows booksellers to spot sales trends and to measure store performance. The setup fee is waived for ABA members setting up new accounts, and all ABA members receive 10% off the standard monthly fee. Some key benefits of Treeline Analytics include:

  • Treeline Top Sellers: See bestselling titles that may be missing from inventory, top-selling titles from across all independent bookstore subscribers, and present and historical stock positions on titles.
  • Store Performance: Booksellers can compare store data with other anonymous stores and gauge strengths, weaknesses, and opportunities for change.
  • Title Lists: Subscribers can view title lists submitted by suppliers or create their own.
  • Category Comparisons: Subscribers can evaluate a category's performance over time and compare it to other stores, and review sales and inventory trends to evaluate inventory efficiency.
  • Publisher Partnership Program: Retailers can choose to participate with all, some, or none of ATL's publisher/supplier customers.

ATL also offers Edelweiss Interactive Publisher Catalogs, an online, interactive, cross-publisher catalog service that supplements or replaces traditional hard-copy publisher catalogs. For a summary and details about Edelweiss, visit the ATL website. To learn more about getting started with Edelweiss, visit the Knowledge Base page. To learn more about Above the Treeline tools, contact Joe Foster ( For Edelweiss inquiries, write to

Booksellers Insurance Program

You sell books. The Booksellers Insurance Program (formerly Libris) covers them – and you – with insurance specialized for independent bookstores by insurer QBE. Formed by ABA in 1997, we provide affordable business insurance protection for its booksellers and the loss exposures you face:

  • General Liability
  • Business Personal Property
  • Workers’ Compensation
  • Seasonal increase in merchandise is covered
  • New store benefit
  • Special event coverage
  • Additional lines of coverage as needed

Work with your agent, or directly with us at

Insurance coverage that fits you like a book jacket.


Bookshop is an online platform with an explicit mission to promote and financially support the bricks-and-mortar bookselling community. Created as a B-Corp, Bookshop provides online customers who are not currently buying books on indie bookstore sites an easy-to-use platform that features one-click purchasing; a clear, intuitive interface; and fast shipping (fulfillment is handled by Ingram). 

Booksellers can participate in Bookshop in two ways:

Sign up to be a partner: 10 percent of every sale on Bookshop goes to ABA member bookstores that opt in as partners; these funds are divided evenly among participating bookstores nationwide and dispersed by Bookshop every six months. To be eligible for the pool payout, stores must be ABA members with a physical location (this includes semi-permanent pop-ups and mobile stores). Online and events only businesses are not eligible. There are no other requirements, and there is no fee to become a partner. 

Sign up to be an affiliate: Affiliate stores that sell books online using Bookshop (by sharing Bookshop links on social media, in email newsletters, or on their websites) earn 30 percent commission on any sales they generate. All orders are fulfilled through Ingram, and Bookshop handles the inventory, fulfillment, shipping, customer service, and returns. Affiliate stores are also listed on Bookshop’s store finder on To be eligible for the 30 percent affiliate rate, stores must be ABA members with a physical location (this includes semi-permanent pop-ups and mobile stores). Online and events only businesses are not eligible.

Stores should email Bookshop’s Sarah High to sign up for the partner or affiliate programs, or to find out more about Bookshop and its regular bookseller forum.

Learn more about Bookshop here or visit Bookshop’s website.

Biblio is an online marketplace that specializes in used, rare, and out-of-print books. Its white-label affiliate program with ABA enables member stores to give their website visitors instant access to millions of these titles, from more than 5,000 sources, via a customized co-branded portal. Biblio provides all of the banners and search boxes to put on your site, and your customers visit a co-branded version of Biblio with links to your website. For information and sign-up, a Biblio FAQ page may be found here. ABA members can visit

Chico BagsChicoBag Company

ChicoBag provides fun, unique and eco-friendly bags in all shapes and sizes with various fabric options including the ChicoBag rePETe, which is manufactured from 99% recycled content. Every ChicoBag features an attached carrying pouch with clip for taking the bag anywhere. Customers love that they can fit a ChicoBag into their pocket, purse or clipped to their backpack, so they can always have a bag on hand. When open, ChicoBags are full-size shopping bags, totes and other bag styles that are incredibly durable, machine washable and come with a manufacturer warranty.

Member bookstores save 5% off and a free display on their first standard order of ChicoBags.
Member bookstores save 10% on all custom printed ChicoBags with your bookstore’s logo.

For more information, please see this flyer. You may also contact Crystal Viars at ChicoBag at 503-717-2158, or email


Crowdcast is a live video platform for webinars, Q&As, courses, concerts, and online conferences.

ABA member booksellers will receive 20 percent off for 12 months on any of the plans that they choose when signing up for Crowdcast; booksellers can visit this page on BookWeb to access the special link that will grant their store the discount (booksellers will need to be logged in to BookWeb to see the link). 

Stores that are already on the platform can use the discount going forward; booksellers are encouraged to contact Crowdcast to apply the coupon to their account.

Questions can be sent to or through the Support Center chat feature when logged into Crowdcast.

Constant Contact Email Newsletters

Constant Contact makes communicating with customers easy and measurable. Constant Contact manages every aspect of an email campaign, from creation to mailing to customer support. ABA Regular bookstore members receive an annual rebate based on average monthly usage.

For more information about the benefits of using Constant Contact, refer to this PDF that reviews how permission-based email can help you to stay connected to your customers. This one page customer support PDF provides tips and support designed for ABA members. Additional downloadable resources from Constant Contact are 10 Easy Ways to Build an Effective Email List and 10 Truths for Creating Almost Perfect Subject Lines.

Sign up for the program to take advantage of the ABA rebate. (Note – this link must be used in order to participate in the rebate program.)

To move your account to the ABA rebate program, email email partner support directly at You must have your CC username; tell support you would like your account moved under the American Booksellers Association partnership.

Eventbrite logoEventbrite

ABA has established a partnership with Eventbrite, a sophisticated event technology service that allows members to manage ticket sales for their store’s events. ABA members will have access to a substantial Eventbrite discount and customer support via email and phone. ABA members will also receive a one-hour onboarding session with an Eventbrite representative.

Eventbrite allows event-holders to set up an event page in minutes, offer multiple ticket options, and learn more about their ticket-buying community with customized questions. In addition, event-goers can purchase tickets directly on stores’ websites and social media pages. Booksellers who have an existing account with Eventbrite can easily migrate to the new members-only program to take advantage of lower rates and enhanced customer support and training.

To get started, ABA member booksellers should fill out this form. Once the form has been submitted, Eventbrite’s Jorge Portillo will be in contact with more details.

In September 2020, Eventbrite announced new discounted ticket options for ABA members. Log in to BookWeb to see more here.

Gravity Payments

Gravity Payments logoABA is partnering with Gravity Payments to offer credit card processing services to bookstore members. Gravity Payments, which came recommended by several booksellers, is led by CEO Dan Price, who launched the company because he saw independent businesses being overcharged and underserved by their credit card processors. Through Gravity Payments, Price decided to lower costs, be completely transparent, and provide better service for his community. Today, Gravity Payments has served more than 20,000 independent businesses in the U.S.

Gravity Payments offers 2.4% + 23 cents per online transaction for IndieCommerce and IndieLite stores (booksellers that use alternative, compatible platforms are eligible for the same rate) and .11% (11 basis points) + 6 cents per transaction plus interchange for in-store transactions. This is a three year contract, with a $250 penalty for early cancellation.

For more information, visit To get started, booksellers can reach out to dedicated reps Nicole West or Jason Butler.

Note: ABA’s contract with Chosen Payments has expired.

Hummingbird Digital Media

Established in 2014, Hummingbird Digital Media offers a free, turnkey e-book and audiobook retailing platform that allows bookstores, publishers, media, nonprofits, and bloggers to have their own branded and customizable storefront for customers to discover, purchase, and download e-books and audiobooks. Hummingbird also offers an app for reading and listening.

Learn more about how to get started with Hummingbird. logo


ABA members interested in selling ebooks can join the Kobo eReading program and offer their customers more than six million titles. ABA members share in the revenue on every sale. Learn more about the Kobo program here. enables independent stores to sell digital audiobooks through a co-branded experience. It's easy for your customers, and it's easy for your bookstore.

Start selling immediately with no inventory • No up-front costs, fees, or technical expertise required • Digital audiobooks play on all devices • Excellent support for you and your customers • Sales of digital audiobooks up 34% in 2015. Find out more about the Indie Partner program. Take for a test drive and shop from the list of partner stores. Ready to get started? Contact Mark Pearson at

For all the details, visit


ABA Shipping Program, managed by PartnerShip. Whether your shipment is going across the country or across the world, you’ll ship smarter with this free ABA member benefit.

  • Save on small package shipping with discounts of 50 percent on FedEx Express and 30 percent on FedEx Ground.
  • Reduce your freight costs with competitive LTL and truckload rates from UPS Freight, YRC Freight, XPO, and many others.
  • Improve your supply chain efficiency with affordable warehouse storage and fulfillment services.
  • Take control of your inbound shipping costs with customized routing instructions.

Enroll in the ABA Shipping Program today to start saving. For members who are already using the program, but don’t have the current FedEx discounts, make sure you re-enroll to receive the improved pricing. If you have any questions about using the program or would like a quote, contact PartnerShip.

Booksellers can learn more about taking control of inbound shipping in this short video featuring the ABA Shipping Program managed by PartnerShip.

Paz & Associates Bookstore Training Group

Are your hopes and dreams related to owning a bookstore? Whether you want to learn how to start a bookstore, buy an existing store, or simply want to become more proficient at running a sustainable bookstore business, Paz & Associates' bookstore workshops and training guides are the best way to lay the foundation for your success. If you need one-to one help with business plans, bookstore design, inventory selection, newsletter marketing, retail management, or business valuations, call Paz at 904-277-2664 or visit their website. ABA members receive a $200 discount on tuition for the Owning a Bookstore workshop, and a 20% discount on the Opening a Bookstore Essential Planning Guide.

Publishers Weekly

Publishers Weekly is offering ABA Regular and Provisional member booksellers a free one-year subscription, a $289 value, which includes 51 print and digital issues, additional special issues, and premium online access at As part of the free subscription, booksellers are eligible to access premium subscriber content at PW and to add free digital subscriptions for up to three of their colleagues. ABA members may subscribe, renew, or add colleagues to their Publishers Weekly subscription at any time during the year. Customer service is available 5:00 a.m. to 5:00 p.m. Pacific, Monday through Friday, at (818) 487-2069, or anytime at Booksellers are asked to include their account number in any correspondence.

Satisfactory Screenprinting & Design

Satisfactory Printing

Satisfactory Printing is a locally owned and operated screen printing and design shop based in Athens, Georgia. The company offers complimentary graphic design with each order for T-shirts, tote bags, hats, enamel pins, patches, or just about any type of merch needed.

Booksellers are invited to reach out to Satisfactory Printing to set up a free custom online shop through which to sell products directly to customers. “Just pick your merch, promote your sale, and we'll do the rest,” says Satisfactory Printing.

Transport Specialties International

Transport Specialties International (TSI) has launched a mailing service to help booksellers ship signed copies of books or any other bulk orders directly to customers’ homes.
Through the mailing program, TSI receives the books from the publisher; booksellers send TSI the recipient list; and TSI wraps, packs, and ships the books using the most secure and economical service. Mailing projects can be tracked in real time and shipping alerts can go directly to the customer.
Based in East Brunswick, New Jersey, TSI can be reached at (732) 698-0988 or

W.G. Ellerkamp

Supplier of IndieBound natural kraft recycled bags, with or without store customization, as well as reusable totes, biodegradable plastic bags, and specialized gift wrap for bookstores. ABA members receive a 25% discount on shipping.

Biodegradable Plastic Bags

These environmentally-friendly plastic bags offer an inexpensive alternative to paper bags. 

Recycled Paper Shopping Bags

Natural kraft recycled bags with IndieBound designs. Optional customization with your store logo is available.

  • Recycled Buy Local Shopping Bags Natural kraft recycled bags with WG Ellerkamp's exclusive Buy Local designs. Optional customization with your store logo is available.
  • Laminated Reusable Totes Our newly designed, better-quality, more colorful Laminated Reusable Totes with IndieBound designs and Buy Local information in the gussets. Optional customization with you store logo is available.
  • Special Bookstore Gift Wraps Imported directly from Switzerland or specially ordered domestically, these papers are fantastic! Hundreds of other papers are available as well.  All ABA members receive 15% of gift wrap purchases. 
  • Gift Card Folders A 3½" x 4¾" handmade paper folder designed for your store’s gift cards ….or anything else. Optional customization with you store logo is available.
  • Graeham Owens Paper Bookmarks and Journals  Designed exclusively for ABA, these handmade products feature popular IndieBound spirit lines. 

Order from W.G. Ellerkamp  Contact: Jack Ellerkamp, or call 800-805-0012 or 603-924-4000. Remember to mention that you are a member of ABA.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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