Maximizing and Marketing Pre-Order Sales

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Wednesday, January 23, 2019 2:10 PM to 3:10 PM EST
18 Lower West ACC

Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.



Suzanne Droppert, Liberty Bay Books (Poulsbo, WA); Sarah Goddin, Quail Ridge Books (Raleigh, NC); Robert Sindelar, Third Place Books (Lake Forest Park, WA); Geetha Nathan, ABA (Whte Plains, NY); Joy Dallanegra-Sanger, ABA (White Plains, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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