Marketing Meetup - Virtual Events, part 3

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways bookstores are keeping their connection with customers and the local community. The publisher panelists in this session will share what online platforms they are using, any tips/tricks/best practices they have come up with, what types of events are being held, how they are deciding whether to ticket or offer free events, what they are contributing to bundles, and how they work with the bookstores and the platforms they are using.

Guest speakers will include:

• Melissa Campion of Macmillan
• Lara Phan of Penguin Random House
• Taryn Roeder of Houghton Mifflin Harcourt
• Karen Torres of Hachette Book Group