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This video has been edited from the original recording due to an unfortunate zoom-bombing incident.
With readers staying home and bookstores in various states of closure, staying connected with customers and your community is becoming vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session you'll hear from 4 guest speakers who have held virtual events recently, using different platforms with tips and recommendations for all.
Guest speakers include:
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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