Marketing Meetup - Romance Books, They’re Good for You

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Thursday, August 20, 2020 1:00 PM to 2:00 PM EDT

Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide? In this session, booksellers will hear from several guest speakers on a bevy of topics such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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