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Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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