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Marketing Meetup - Holiday Marketing Campaign Plans
Printer-friendly versionThursday, August 22, 2019 11:00 PM to 11:30 PM EDT
In this meetup, attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they take their marketing campaigns to, and more.
Guest speakers for this meetup will include Len Vlahos from Tattered Cover Book Store in Denver; Jessica Stockton Bagnulo of Greenlight Bookstore in Brooklyn, New York; and Cassie Clemans of Roundabout Books in Bend, Oregon.
About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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- Phone: 800-637-0037
- Email: [email protected]
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