Marketing Meetup - Edelweiss 360

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Thursday, February 27, 2020 11:00 AM to 11:30 AM EST

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot traffic to stores, this new service aims to expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers. In this session bookseller attendees will hear from John Rubin, CEO & New Product Development Director about how Edelweiss360 works and have the oppourtunity to ask any questions.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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