The Life Cycle of the Book

Every title on the bookstore shelf goes through a similar cycle: author; agent; editor; publisher investments including sales conference, budgeting, marketing, jacket design, and sales; bookstore buyer; and bookstore sales. This session will feature industry professionals discussing each aspect of the life cycle of the book and will give attendees a larger perspective on their part in the process.

• Pete Mulvihill, Green Apple Books (San Francisco, CA)
• Molly Friedrich, President and Owner, Friedrich Agency
• Susan Kamil, Executive Vice President & Publisher, Random House
• Ruth Liebmann, Vice President and Director, Account Marketing, Penguin Random House
• Elizabeth Strout, Author, My Name is Lucy Barton, Random House
• Betsy Burton, The King's English Bookshop (Salt Lake City, UT) (Moderator)