Learn to Brag: Publicizing Your Community Work and Support

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Thursday, January 25, 2018 9:30 AM to 10:30 AM EST

Many mega-retail operations are co-opting the localism label in an effort to burnish their brands and increase sales. As an authentically local and independent business, your store fuels the local economy and strengthens the community far more than any chain. But your community may need to be reminded of this. Booksellers who are experts at keeping the community informed of their businesses’ contributions will provide tips and best practices to help you put your store in the spotlight and keep it there.

Amanda Bullock, Director of Public Programs, Literary Arts (Portland, OR); Josh Christie, Print (Portland, ME); Kris Kleindienst, Left Bank Books (St. Louis, MO); Moderated by Meg Smith, ABA (White Plains, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



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