Introduction to Publisher Event Grids

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Thursday, January 24, 2019 9:20 AM to 10:20 AM EST
23 Lower West ACC

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, booksellers will see sample event grids from publisher panelists and learn more about how publishers approach author tours and what they are looking for from bookstores. Booksellers will learn:

  • The number-one thing publishers are looking for in potential events
  • How to make your event proposal stand out
  • How to use Edelweiss to make your grids more specific
  • Important ways to follow up after you submit the grid
Linda Kass, Gramercy Books (Bexley, OH); Ronnie Kutys, HarperCollins (New York, NY); Lara Phan, Penguin Random House (New York, NY); Angela Whited, Red Balloon Bookshop (St. Paul, MN); Joy Dallanegra-Sanger, ABA (White Plains, NY)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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