Indies First 2019

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N.K. Jemisin Named 2019 Indies First Spokesperson

The author of the Broken Earth series and How Long ’til Black Future Month? will be promoting this year’s celebration of Indies First, which takes place on Small Business Saturday, November 30.

On Wednesday, August 14, the American Booksellers Association announced that science fiction and fantasy writer N.K. Jemisin will serve as the 2019 spokesperson for Indies First, the national campaign of activities and events in support of independent bookstores, which takes place on Small Business Saturday, the weekend after Thanksgiving.

In a video created to promote the event, New York Times bestselling author Jemisin encourages viewers to visit their local indie bookstores on November 30 in honor of Indies First/Small Business Saturday.

Jemisin, who is published by Hachette Book Group’s Orbit imprint, is the first author in history to win three consecutive Hugo Awards for Best Novel, all for her Broken Earth trilogy. She is also the winner of the Locus Award for Best First Novel and the Sense of Gender Award for The Hundred Thousand Kingdoms, the first volume in her Inheritance Trilogy. 

In November 2018, Jemisin published How Long ’til Black Future Month?, a collection of short stories that sharply examine modern society with thought-provoking narratives of destruction, rebirth, and redemption.

Booksellers are encouraged to invite their favorite local authors, illustrators, or celebrities to come to their stores to participate in events or hand-sell books on November 30 for Indies First on Small Business Saturday. Stores are also encouraged to promote their events via their websites, newsletters, and social media platforms (using the hashtag #IndiesFirst).

Authors and illustrators who would like to participate in Indies First are encouraged to reach out to their favorite local indie bookstores and to link to

Here you can find the special publisher offers (updated 11/6/2019) on frontlist and backlist titles as part of publishers’ support of the seventh annual celebration of Indies First.

Booksellers can visit the University Press Week website or the Indies First Publisher Offer page to access a range of items to help them promote the event, which takes place November 3-9, such as downloadable shelf-talkers and a recommended reading list compiled by university presses. In support of Indies First, a number of university presses have joined publishers in providing special offers for indie booksellers.

Inquiries about Indies First can be directed to [email protected].

Booksellers and customers can follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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