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IndieCommerce 2.0 (IC 2.0) is ABA’s newest e-commerce platform, designed and built specially for independent bookstores. IC 2.0 is a full-service e-commerce solution as well as a powerful marketing tool for bookstores to drive online customers into their stores. Whether you are already an IndieCommerce or IndieLite store, or looking for an e-commerce solution for your store, this session is for you.
Presented by Geetha Nathan, Senior IndieCommerce Manager, this session will highlight the powerful feature set available on IC 2.0, plans for the future, and success stories from new IC 2.0 bookstores. Current IndieCommerce and IndieLite stores can walk away with a clear understanding of the migration process, how their current site will be migrated over to the new platform, and what they can do to prepare for it.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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