Google Analytics

Google Analytics

Google Analytics is a tool created by Google that allows bookstores to gain valuable insights into their website’s performance, user behavior, and marketing efforts.  Leveraging this data can help you make data-driven decisions, improve your store’s online presence, and enhance overall online customer experience.

All sites are compatible with Google Analytics 4 (previously, sites utilized Universal Analytics).  We encourage you to set up your own Google Analytics account if you don’t already have one.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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