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You have spent the time, booked the author or guest, organized your space, brought in supplies, and staffed for success, but how do you get the word out to bring in customers? From social media and word of mouth to newspapers, newsletters, and more, this session will present you with actionable steps to ensure your next event is packed.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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