Handselling 101

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Wednesday, January 22, 2014 2:30 PM to 3:45 PM EST

This basic course for new booksellers and those interested in a refresher will provide best practices for handselling in the era of showrooming. A panel of experienced booksellers will explore not only placing the right book in a customer’s hands but also about how to close the sale. The session will conclude with the opportunity to see expert handsellers in action.

Paul Ingram, Prairie Lights (Iowa City, IA); Anne Holman, The King’s English Bookshop (Salt Lake City, UT); Zach Matelski, McLean & Eakin Booksellers (Petoskey, MI)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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