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Anti-Prime Day Campaign: The Future Is Indie

The Future Is Indie: Anti-Prime Day Campaign

The future will be more diverse, more authentic, less corporate, more local — The Future is Indie.

“The Future Is Indie” campaign champions the importance of independent businesses in shaping the future. The campaign seeks to inspire consumers to actively engage with independent businesses and make conscious choices that contribute to a better future — more economically sound, more vibrant, more interesting, and more diverse.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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