Fall Campaign Jólabókaflóð Assets

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If only there was a holiday all about gifting books… Luckily, Iceland has had this covered since 1944 with Jólabókaflóð, roughly translated to “flood of books.” Now is the perfect time to plan how your store can join in on this bookish holiday tradition! We have included digital assets with graphics and suggested language to help stores with marketing in newsletters, websites, and social media.

DIY tags: 
Wednesday, October 12, 2022

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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