Expanding Your Author Events: In-Store and in the Classroom

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Monday, April 7, 2014 11:05 AM to 12:05 PM EDT

What are the key elements that put a store on the top of a publisher's list for sending visiting authors?  Learn what you can do to entice publicists and authors, and manage everyone's expectations, as well as how to work with schools to reach established audiences, develop community relations and build pre-order sales.

Heather Hebert, Children’s Book World (Haverford, PA); Amy Oelkers, Red Balloon Bookshop (St. Paul, MN); Jennifer Corcoran, director of publicity at Little, Brown Books for Young Readers; Jason Wells, executive director of publicity and marketing at Abrams Books for Young Readers; moderated by Suzanna Hermans, Oblong Books and Music (Rhinebeck and Millerton, NY)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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