Expanding the YA Audience — How to Sell YA to Adults

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Wednesday, June 20, 2018 2:45 PM to 3:45 PM EDT
Grand Chenier

Young adult books are consistently growing in sales, but who’s actually reading YA? Adults have been reading YA for years, and oftentimes in secret. Booksellers with a burning passion for young adult books will reveal their best-kept secrets on how to remove the stigma surrounding young adult books for older readers and successfully display, discuss, and hand-sell YA to the adult reader.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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