| Attachment | Size |
|---|---|
 Chat Copy | 1.34 KB |
| Transcript | 31.5 KB |
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 9.65 KB |
| Transcript | 66.34 KB |
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 1.17 KB |
| Transcript | 38.53 KB |
During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.
>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.
>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 2.62 KB |
| Transcript | 73.37 KB |
Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Chat Copy | 3.14 KB |
| Transcript | 62.91 KB |
This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.
| Attachment | Size |
|---|---|
 Social Media Resources Round Up Handout | 129.25 KB |
| Chat Copy | 15.05 KB |
Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is the second of our five part Social Media series: All About Video and will feature guest speakers:
| Attachment | Size |
|---|---|
| Social Media Video Stats Handout | 270.01 KB |
| Social Media Video Best Practices from Booksellers Handout | 164.83 KB |
| Social Media Video Ideas and Useful Tools Handout | 129.55 KB |
| Social Media Video Size Cheat Sheet Handout | 229.73 KB |
| Chat Copy | 18.17 KB |
This session is the second of our five part Social Media series: All About Video and will feature guest speakers:
This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:
| Attachment | Size |
|---|---|
| Social Media Stats Handout | 290.28 KB |
| Social Media Best Practices from Booksellers Handout | 135.17 KB |
| Social Media Platforms and Content Options Handout | 181.03 KB |
| Social Media Tracking What's Trending and Hashtags Handout | 145.69 KB |
| Social Media Image Size Cheat Sheet Handout | 514.24 KB |
| Misian A Room of One's Own Bookstore Info Sheet | 342.99 KB |
| Chat Copy | 11.37 KB |
This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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