BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.
Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, LA); Alexa Butler, Beach Books (Seaside, OR); Samantha Fox, HarperCollins (New York, NY); Alisha Rai, HarperCollins (New York, NY); Victoria Aveyard, HarperCollins (New York, NY)
| Attachment | Size |
|---|---|
 Book Fair 2021-2022 Options Example for Ci22 | 15.61 KB |
| Book Fair Contract 2021 - Initial Contact Template Example for Ci22 | 103.13 KB |
Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.
Jessica Hahl, Country Bookshelf (Bozeman, MT); Stephanie Heinz, PRINT: a bookstore (Portland, ME); Mark Adam, San Marino Toy & Book Shoppe (San Marino, CA); Hannah Walcher, Books Inc. (San Leandro, CA)
In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.
Clancey D'Isa, Seminary Co-op Bookstores (Chicago, IL); Danny Caine, Raven Book Store (Lawrence, KS); Emmanuel Abreu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Danielle Moore, Semicolon Bookstore (Chicago, IL)
Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.
Brenna Connor, NPD Books (Port Washington, NY)
Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.
Anastasia McKenna, The Twig Book Shop (San Antonio, TX); Angela Whited, Red Balloon Books (St. Paul, MN); Ari Ray Agnew, Book Passage (Corte Madera, CA)
From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.
Andrew Gilman, CommCore Consulting Group (Washington, D.C.); Ray Daniels, ABA (White Plains, NY)
Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.
Kassie King, Novel Neighbor (St. Louis, MO); Nicole Lintemuth, Bettie's Pages (Lowell, MI)
Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
 Marketing Meetup Online Ads Handout | 404.07 KB |
 Chat Copy | 1.84 KB |
| Transcript | 49.98 KB |
Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
| Attachment | Size |
|---|---|
| Email Best Practices | 4 MB |
| Chat Copy | 1.92 KB |
| Transcript | 46.58 KB |
Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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