Education Resources

110 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Marketing Meetup - January Open Conversation

Marketing Meetup - January Open Conversation (January 6, 2022)
Content related to the education session Marketing Meetup - January Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - January Open Conversation (January 6, 2022)
Content related to the education session Marketing Meetup - January Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy1.34 KB
Plain text icon Transcript31.5 KB
Topic:
  • Marketing & PR
Tags:
  • 101

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Eventbrite Boost

Marketing Meetup - Eventbrite Boost (November 4, 2021)
Content related to the education session Marketing Meetup - Eventbrite Boost, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Eventbrite Boost (November 4, 2021)
Content related to the education session Marketing Meetup - Eventbrite Boost, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy1.17 KB
Plain text icon Transcript38.53 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Mixed and Used Book Inventory

Marketing Meetup - Mixed and Used Book Inventory (October 7, 2021)
Content related to the education session Marketing Meetup - Mixed and Used Book Inventory, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Mixed and Used Book Inventory (October 7, 2021)
Content related to the education session Marketing Meetup - Mixed and Used Book Inventory, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy2.62 KB
Plain text icon Transcript73.37 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Tips & Ideas

Marketing Meetup - Holiday Marketing Tips & Ideas (September 2, 2021)
Content related to the education session Marketing Meetup - Holiday Marketing Tips & Ideas, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Tips & Ideas (September 2, 2021)
Content related to the education session Marketing Meetup - Holiday Marketing Tips & Ideas, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.14 KB
Plain text icon Transcript62.91 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Roundtable: Taking Off with TikTok

Roundtable: Taking Off with TikTok (August 31, 2021)
Content related to the education session Roundtable: Taking Off with TikTok, Children's Institute 2021.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101
  • Technology

The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.

Marketing Meetup - Social Media Series: Getting Organized

Marketing Meetup - Social Media Series: Getting Organized (August 5, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Getting Organized, ABA Marketing Meetups.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

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