Education Resources

94 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Marketing Meetup - Social Media Series: All About Video

Marketing Meetup - Social Media Series: All About Video (July 8, 2021)
Content related to the education session Marketing Meetup - Social Media Series: All About Video, ABA Marketing Meetups.
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Topic:
  • Marketing & PR
Tags:
  • Technology

This session is the second of our five part Social Media series: All About Video and will feature guest speakers:

Marketing Meetup - Social Media Series: Need to Knows and Best Practices

Marketing Meetup - Social Media Series: Need to Knows and Best Practices (July 1, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Need to Knows and Best Practices, ABA Marketing Meetups.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:

Marketing Meetup - Social Media Series: Need to Knows and Best Practices (July 1, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Need to Knows and Best Practices, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:

Technology Meetup - Patreon

Technology Meetup - Patreon (June 10, 2021)
Content related to the education session Technology Meetup - Patreon, ABA Technology Meetups.
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Topic:
  • Marketing & PR
Tags:
  • Technology

Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.

Technology Meetup - Patreon (June 10, 2021)
Content related to the education session Technology Meetup - Patreon, ABA Technology Meetups.
AttachmentSize
Plain text icon Chat Copy723 bytes
PDF icon Bookstore Use Cases392.21 KB
PDF icon Patreon Presentation8.63 MB
Topic:
  • Marketing & PR
Tags:
  • Technology

Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.

Marketing Meetup - Talk Genre to Me

Marketing Meetup - Talk Genre to Me (June 3, 2021)
Content related to the education session Marketing Meetup - Talk Genre to Me, ABA Marketing Meetups.
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Topic:
  • Marketing & PR
Tags:
  • 101

From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:

Marketing Meetup - Talk Genre to Me (June 3, 2021)
Content related to the education session Marketing Meetup - Talk Genre to Me, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.68 KB
Topic:
  • Marketing & PR
Tags:
  • 101

From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:

Technology Meetup - Email List Management

Technology Meetup - Email List Management (May 13, 2021)
Content related to the education session Technology Meetup - Email List Management, ABA Technology Meetups.
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Topic:
  • Marketing & PR
Tags:
  • Technology

Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact. 

 

Technology Meetup - Email List Management (May 13, 2021)
Content related to the education session Technology Meetup - Email List Management, ABA Technology Meetups.
AttachmentSize
Plain text icon Chat Copy696 bytes
PDF icon Constant Contact Presentation921.05 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact. 

 

Marketing Meetup - Marketing Ideas for Nontraditional Stores

Marketing Meetup - Marketing Ideas for Nontraditional Stores (May 6, 2021)
Content related to the education session Marketing Meetup - Marketing Ideas for Nontraditional Stores, ABA Marketing Meetups.
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Topic:
  • Marketing & PR
Tags:
  • 101
In this session, you’ll hear from ​seven guest speakers from Nontraditional bookstores, who will share what works for their stores in a variety of marketing areas including, what marketing they are doing, how branding and community partnerships play into their marketing, and more.
 
Guest speakers will include:

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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