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Operational Workflows: Returns

Recorded March 11, 2021 for Top Ten Things

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management.

Join the conversation with:

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Plain text icon Chat Copy13.32 KB
Topics:
  • Buying & Inventory Management
Tags:
  • 101

Technology Meetup - Canva

Recorded March 10, 2021 for ABA Technology Meetups
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This session includes a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano, and some best practices and tips from fellow booksellers; Erin Matthews of Books With A Past in Glenwood & Savage, Maryland, Tonisha Kimble of Wonders of the World Book and Toy Store (online), Jackie Kenny of Paulina Springs in Sisters, Oregon.

Topics:
  • Bookselling Essentials
Tags:
  • Technology
Recorded March 10, 2021 for ABA Technology Meetups

This session includes a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano, and some best practices and tips from fellow booksellers; Erin Matthews of Books With A Past in Glenwood & Savage, Maryland, Tonisha Kimble of Wonders of the World Book and Toy Store (online), Jackie Kenny of Paulina Springs in Sisters, Oregon.

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Topics:
  • Bookselling Essentials
Tags:
  • Technology

ABA Coffee Break, March Afternoon Session #2

Recorded March 9, 2021 for Coffeebreak
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This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded March 9, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

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Topics:
  • Bookselling Essentials
Tags:
  • 101

Financial Series Part 3: Managerial Accounting

Recorded March 4, 2021 for Webinars
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Designed for booksellers with some understanding of bookkeeping, this session will take a deeper dive into a store’s individual financial statements, focusing on how to read and apply the information in balance sheets, income statements, cash flow statements, and the ABACUS report, in order to make sound financial decisions. This session will be recorded.

Download the handouts here. Note: You need to be signed in with a bookseller account to access the handouts.

Topics:
  • Financial Management
Tags:
  • Owners and Managers
Recorded March 4, 2021 for Webinars

Designed for booksellers with some understanding of bookkeeping, this session will take a deeper dive into a store’s individual financial statements, focusing on how to read and apply the information in balance sheets, income statements, cash flow statements, and the ABACUS report, in order to make sound financial decisions. This session will be recorded.

Download the handouts here. Note: You need to be signed in with a bookseller account to access the handouts.

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Plain text icon Chat Copy5.1 KB
Topics:
  • Financial Management
Tags:
  • Owners and Managers

Marketing Meetup - Marketing Poetry Books

Recorded March 4, 2021 for ABA Marketing Meetups
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The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions  in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded March 4, 2021 for ABA Marketing Meetups

The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions  in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.

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Topics:
  • Events & Marketing
Tags:
  • Handselling

ABA Coffee Break, March Afternoon Session #1

Recorded March 2, 2021 for Coffeebreak
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This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded March 2, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

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Plain text icon Chat Copy8.14 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Small(ish) Store Coffee Break

Recorded March 1, 2021 for Coffeebreak
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For members working at stores operating with three or fewer employees. Come together for connection, support, community, and resources, and to discuss the unique issues you experience when faced with many tasks and few hands.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded March 1, 2021 for Coffeebreak

For members working at stores operating with three or fewer employees. Come together for connection, support, community, and resources, and to discuss the unique issues you experience when faced with many tasks and few hands.

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

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Plain text icon ABA Small(ish) Store Coffee Break9.6 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, February Evening Session

Recorded February 25, 2021 for Coffeebreak
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This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 25, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

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Plain text icon Chat Copy3.05 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Financial Series Part 2: Bookkeeping 101

Recorded February 24, 2021 for Webinars
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Accurate and timely bookkeeping is the foundation of a profitable business. This session will cover the fundamentals of bookkeeping, with a focus on the general ledger document, and explain how proper bookkeeping improves efficiency and, ultimately, saves time and money. In addition, attendees will get a brief overview of cash flow, income statements, and balance sheets.

Download the handouts here. Note: You need to be signed in with a bookseller account to access the handouts.

Topics:
  • Financial Management
Tags:
  • Owners and Managers

ABA Coffee Break, February Afternoon Session #4

Recorded February 23, 2021 for Coffeebreak
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This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 23, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

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Plain text icon Chat Copy9.11 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

New Labor Laws and Best Practices in the Time of COVID (materials available)

Recorded February 20, 2021 for Winter Institute 2021
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Join Pinnacle Human Resources President Rose Miller and Senior HR Consultant John Kelly as they highlight best practices for managing staff in the age of COVID. Miller and Kelly will offer a practical approach and best practices for administering federal and state leave-of-absence laws (with or without the presence of COVID); insight around vaccine hesitancy and availability; and an overview of the importance of updating your policies and procedures.
Panelists: Rose Miller, President of Pinnacle Human Resources; John Kelly, Senior HR Consultant, Pinnacle Human Resources

Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

Winter Institute 16 Rep Picks Video #13

Recorded February 20, 2021 for Winter Institute 2021
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This video features the Rep picks presentations from Two Rivers, Beacon Press, Wiley, ECW Press, Other Press, as seen at Wi16 on February 20, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #18

Recorded February 20, 2021 for Winter Institute 2021
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This video features Rep Picks presentations from Candlewick Press, Ingram Publisher Services, Orca Book Publishers, Cameron Kids, and NorthSouth Books.

Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #17

Recorded February 20, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Andrews McMeel, Plough Publishing House, Diamond Book Distributors, The Quarto Group, and And Other Stories/Coffee House

 

Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #16

Recorded February 20, 2021 for Winter Institute 2021
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This video features Rep Picks presentations from Sterling, University of California Press, Arcadia Publishing, Coach House Books/Scribe, and Baker & Taylor Publisher Services.

Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #14

Recorded February 20, 2021 for Winter Institute 2021
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This video features the Rep picks presentations from W.W. Norton & Company, University of Toronto Press, Europa Editions, Two Lines Press, House of Anansi, as seen at Wi16 on February 20, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #15

Recorded February 20, 2021 for Winter Institute 2016
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This video features the Rep picks presentations from BOOM! Studios, Soho Press, Disney Publishing Worldwide, Biblioasis, Independent Publishers Group, as seen at Wi16 on February 20, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Neurodiversity at Work (materials available)

Recorded February 20, 2021 for Winter Institute 2021
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Neurodiversity is a broad concept and one that covers a multitude of neurological variations. This conversation with neurodiverse individuals and advocates will provide context for Wi16 attendees who are not aware of neurodiversity and the challenges and concerns neurodiverse employees experience in the workplace and customers experience in the store. If you identify as neurodiverse, need direction around communicating with neurodiverse staff or customers, or are simply interested in learning more about neurodiversity, this session is for you.
Panelists: Emily Autenrieth, A Seat at The Table Books (Elk Grove, CA); Ed Thompson, CEO, Uptimize; Katy Alexander, Global Director of Marketing & Communications, Digital Science; Jory Fleming, author of How to Be Human: An Autistic Man's Guide to Life (Simon & Schuster)

Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

Keynote: “What Now!?” With Brené Brown 

Recorded February 20, 2021 for Winter Institute 2021

Join bestselling author, podcaster, and research professor Dr. Brené Brown for a conversation with one of our own — Janet Geddis, owner of Avid Bookshop in Athens, Georgia — as they discuss what’s next for booksellers. While 2020 is behind us, we’re burnt out, vulnerable, and we have (in Dr. Brown’s words) maxed out our surge capacity. How do we move forward from a place of vulnerability, resilience, and courage? Along the way, how do we stay true to our heart songs, the things that we value and that drive us — our communities, our colleagues, antiracism, social responsibility, and, always, our love for books? This conversation will include a Q&A. Dr. Brené Brown, a research professor at the University of Houston and visiting professor at The University of Texas at Austin McCombs School of Business, has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of five #1 New York Times bestsellers, most recently Dare to Lead, and the host of the Unlocking Us and Dare to Lead podcasts. Janet Geddis is a business owner at Avid Bookshop in Athens, Georgia, as well as a patient advocate/content creator under the moniker “The Migraine Girl.” Janet is a public speaker, writer, and frequent podcast/radio show contributor for numerous outlets, including iHeartMedia & NPR.

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PDF icon “What Now!?” With Brené Brown Chat Takeaways139.71 KB
Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

All You Need Is Love: LGBTQ+ Romance

Recorded February 19, 2021 for Winter Institute 2021
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The romance genre has been a longtime reader favorite and can often turn a romance reader into a repeat customer for bookstores that invest in curating a romance selection for their stores. This session will celebrate LGBTQ+ romance with some of today’s essential young adult and adult LGBTQ+ authors, who will discuss the importance and value of creating stories about love, talk about the importance of representation, and look at how everyone can work to expand readership of these titles outside of the LGBTQ+ community to drive sales.
Panelists: Mariana Calderon, Second Star to the Right Children’s Books (Denver, CO); Jenny Cohen, Waucoma Bookstore (Hood River, OR); Rebecca Speas, One More Page Books (Arlington, VA); Amanda Toronto, WORD Bookstores (Brooklyn, NY); Dahlia Adler, author of Cool for the Summer (Wednesday Books); Alyssa Cole, award-winning and bestselling author of How to Find a Princess (Avon); David Levithan, VP, Editorial Director, Scholastic Press and author of bestselling queer YA novels; Casey McQuiston, author of the bestseller Red, White, & Royal Blue and the upcoming One Last Stop (St. Martin’s Griffin); Paul Rudnick, award-winning play and screenwriter and author of Playing the Palace (Berkley); Phil Stamper, author of The Gravity of Us and As Far as You’ll Take Me (Bloomsbury); Aiden Thomas, Indies Introduce and bestselling author of Cemetery Boys (Swoon Reads);

Topics:
  • Diversity & Inclusion
Tags:
  • Handselling
Recorded February 19, 2021 for Winter Institute 2021

The romance genre has been a longtime reader favorite and can often turn a romance reader into a repeat customer for bookstores that invest in curating a romance selection for their stores. This session will celebrate LGBTQ+ romance with some of today’s essential young adult and adult LGBTQ+ authors, who will discuss the importance and value of creating stories about love, talk about the importance of representation, and look at how everyone can work to expand readership of these titles outside of the LGBTQ+ community to drive sales.
Panelists: Mariana Calderon, Second Star to the Right Children’s Books (Denver, CO); Jenny Cohen, Waucoma Bookstore (Hood River, OR); Rebecca Speas, One More Page Books (Arlington, VA); Amanda Toronto, WORD Bookstores (Brooklyn, NY); Dahlia Adler, author of Cool for the Summer (Wednesday Books); Alyssa Cole, award-winning and bestselling author of How to Find a Princess (Avon); David Levithan, VP, Editorial Director, Scholastic Press and author of bestselling queer YA novels; Casey McQuiston, author of the bestseller Red, White, & Royal Blue and the upcoming One Last Stop (St. Martin’s Griffin); Paul Rudnick, award-winning play and screenwriter and author of Playing the Palace (Berkley); Phil Stamper, author of The Gravity of Us and As Far as You’ll Take Me (Bloomsbury); Aiden Thomas, Indies Introduce and bestselling author of Cemetery Boys (Swoon Reads);

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PDF icon All You Need Is Love: LGBTQ+ Romance Chat Takeaways258.1 KB
Topics:
  • Buying & Inventory Management
Tags:
  • Romance

Winter Institute 16 Rep Picks Video #10

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Sourcebooks, Consortium, Bloomsbury Children's Books, House of Anansi, and Andrews McMeel as seen at Wi16 on 2/19/2021. Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #11

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Algonquin and Workman, Red Hen Press, Simon & Schuster Children's, Two Rivers, and University of California Press as seen at Wi16 on 2/19/2021. Rep picks packets are available here.

 

 

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #12

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Disney Publishing Worldwide, Houghton Mifflin Harcourt Kids, Holiday Housem Penguin Young Readers, and Inkyard Press as seen at Wi16 on 2/19/2021. Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #8

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations from Penguin Random House, Tin House, Harlequin Trade Publishing, Ingram Publisher Services, and Bloomsbury as seen at Wi16 on February 20, 2021.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #9

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Chronicle BooksPublishers Group WestHarperCollins Children's BooksAbrams, and Quirk Books as seen at Wi16 on 2/19/2021.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Managing Online Sales Growth

Recorded February 19, 2021 for Winter Institute 2021
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Independent bookstores have seen massive online sales growth since March 2020. How are stores managing order fulfillment, customer support, shipping, returns, and all the other complexities of running a busy ecommerce website — while running a bookstore?

This session will explore how bookstores are successfully fulfilling their online sales. The panel will consist of booksellers from small and large stores who are managing high-volume online sales on a variety of ecommerce-enabled platforms. Topics will include what they learned over the past year as well as shortcuts and tips that are making their lives easier. The panel will be moderated by Senior Manager of IndieCommerce Geetha Nathan. There will also be time allotted for Q&A. If you are struggling with managing your store's online orders or looking for tips to make things easier, this session is definitely for you.
Panelists: Geetha Nathan, ABA (White Plains, NY); Jamie Thomas, Women & Children First (Chicago, IL); Luis Correa, Avid Bookshop (Athens, GA); Lexi Beach, Astoria Bookshop (Astoria, NY); Warren Lee, 44th and 3rd Bookseller (Norcross, GA); Cheryl Lee, 44th and 3rd Bookseller (Norcross, GA)

Topics:
  • Bookselling Essentials
Tags:
  • Technology
Recorded February 19, 2021 for Winter Institute 2021

Independent bookstores have seen massive online sales growth since March 2020. How are stores managing order fulfillment, customer support, shipping, returns, and all the other complexities of running a busy ecommerce website — while running a bookstore?

This session will explore how bookstores are successfully fulfilling their online sales. The panel will consist of booksellers from small and large stores who are managing high-volume online sales on a variety of ecommerce-enabled platforms. Topics will include what they learned over the past year as well as shortcuts and tips that are making their lives easier. The panel will be moderated by Senior Manager of IndieCommerce Geetha Nathan. There will also be time allotted for Q&A. If you are struggling with managing your store's online orders or looking for tips to make things easier, this session is definitely for you.
Panelists: Geetha Nathan, ABA (White Plains, NY); Jamie Thomas, Women & Children First (Chicago, IL); Luis Correa, Avid Bookshop (Athens, GA); Lexi Beach, Astoria Bookshop (Astoria, NY); Warren Lee, 44th and 3rd Bookseller (Norcross, GA); Cheryl Lee, 44th and 3rd Bookseller (Norcross, GA)

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PDF icon Managing Online Sales Growth Chat Takeaways93.29 KB
Topics:
  • Operations & Personnel Management
Tags:
  • Technology

Winter Institute 16 Rep Picks Video #1

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Seven Stories Press, Bloomsbury Adult (A), W.W. Norton & Company (A), Milkweed Editions, and Penguin Random House Adult (A) as seen at Wi16 on 2/19/2021. Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #2

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of HarperCollins Adult (1 of 2), Dundurn, Simon & Schuster Adult (A), Graywolf Press, and Grove Atlantic as seen at Wi16 on 2/19/2021 Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #3

Recorded February 19, 2021 for Winter Institute 2021
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This video features the Rep picks presentations of Hachette Book Group, Sourcebooks, Annick Press, Consortium, and Arcadia Publishing as seen at Wi16 on 2/19/2021 Rep picks packets are available here.

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #4

Recorded February 19, 2021 for Winter Institute 2021
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This video features Rep Picks presentations from Chronicle Books, Publishers Group West, Abrams, Houghton Mifflin Harcourt, and Algonquin and Workman, as seen at Wi16 on February 19, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #5

Recorded February 19, 2021 for Winter Institute 2021
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This video features Rep Picks presentations from HarperCollins Children's Books, Macmillan Children's Publishing, Random House Children's Books, Bloomsbury Children’s Books, Simon & Schuster Children's Publishing, as seen at Wi16 on February 19, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Winter Institute 16 Rep Picks Video #6

Recorded February 19, 2021 for Winter Institute 2021
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This video features Rep Picks presentations from Blackstone Publishing, DK, Scholastic, Oni Press, Rare Bird, as seen at Wi16 on February 19, 2021. Rep picks packets are available here: https://www.bookweb.org/wi16-rep-picks-packets

Topics:
  • Buying & Inventory Management
Tags:
  • Handselling

Financial Series Part 1: Q1 Check-in: Planning Today for a Successful 2021 (materials available)

Recorded February 19, 2021 for Webinars
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For many stores, 2020 was the most difficult business year in decades, and 2021 will present many ongoing challenges. This session will help you plan for success by focusing on a few key topics: monitoring or creating your budget, responding to changing business conditions, managing your cash flow, and monitoring important benchmarking data to track your progress and meet your yearly goals. This session will provide a template for building your annual budget. Panelists: PK Sindwani, ABA (White Plains, NY); Jennifer Almodovar, ABA (White Plains, NY)

Topics:
  • Financial Management
Tags:
  • Owners and Managers

Keynote: Novelist as Citizen

Recorded February 19, 2021 for Winter Institute 2021
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Join bestselling authors Lauren Groff, Viet Thanh Nguyen, and Colson Whitehead for a discussion on the state of literature and what the future holds for the novelist in the aftermath of political upheaval. Moderated by Michelle Malonzo, buyer at Changing Hands Bookstore.

Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

Creating a Work Environment That Embraces Access, Equity, and Justice (materials available)

Recorded February 18, 2021 for Winter Institute 2021
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Led by Amber Cabral, author of Allies and Advocates: Creating an Inclusive and Equitable Culture (Wiley Press), in conversation with Dr. Stephanie Pinder-Amaker and Dr. Lauren Wadsworth, authors of Did That Just Happen?!: Beyond “Diversity” ― Creating Sustainable and Inclusive Organizations (Beacon Press), this session will guide booksellers in recognizing harmful practices and creating necessary steps around dismantling a culture of white supremacy in the workplace.

Topics:
  • Diversity & Inclusion
Tags:
  • Owners and Managers

Customer Experience and Hand-selling/Upselling in a Hybrid World (materials available)

Recorded February 18, 2021 for Winter Institute 2021
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Switching to a remote customer experience — curbside pickup, FaceTime hand-selling, online orders, etc. — can create a challenge to providing a successful and cohesive customer experience. This session will showcase creative ways that booksellers have succeeded and even improved the customer experience in this new hybrid retail world.
Panelists: Sara Richmond, Director of Communication & Client Experience, Edelweiss; Phil Davies, ABA (White Plains, NY); Rosa Hernandez, Third Place Books (Lake Forest Park, WA); Michael Barnard, Rakestraw Books (Danville, CA); Cristina Rodriguez, Deep Vellum Books (Dallas, TX); Sarah Bagby, Watermark Books & Cafe (Wichita, KS); Lane Jacobson, Paulina Springs Books (Sisters, OR)

Topics:
  • Operations & Personnel Management
Tags:
  • Technology

Opening Keynote: How to Think Like a Futurist

Recorded February 18, 2021 for Winter Institute 2021
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Join futurist Brian David Johnson (The Future You: Break Through the Fear and Build the Life You Want) in conversation with ABA CEO Allison Hill as they discuss the future of bookselling and how booksellers can shape what happens next.

Topics:
  • Operations & Personnel Management
Tags:
  • Owners and Managers

ABA Coffee Break, February Afternoon Session #3

Recorded February 16, 2021 for Coffeebreak
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This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 16, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy7.92 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Technology Meetup - Constant Contact

Recorded February 11, 2021 for ABA Technology Meetups
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This session will feature an overview of Constant Contact led by Matthew Montoya, Channel Marketing and Enablement Manager. Topics discussed will include how to create a template, contacts, manage reporting, and ways to grow your contact list.

Topics:
  • Bookselling Essentials
Tags:
  • Technology
Recorded February 11, 2021 for ABA Technology Meetups

This session will feature an overview of Constant Contact led by Matthew Montoya, Channel Marketing and Enablement Manager. Topics discussed will include how to create a template, contacts, manage reporting, and ways to grow your contact list.

AttachmentSize
Plain text icon Chat Copy3.58 KB
PDF icon Constant Contact Slides1.17 MB
Topics:
  • Bookselling Essentials
Tags:
  • Technology

Planning Your Book Fair: The Basics for In-school, In-store, and Online Planning Success Part 2

Recorded February 10, 2021 for Top Ten Things
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Book fairs can be a profitable undertaking for a bookstore, but for those who have yet to launch a fair or who are new to them, the task can be overwhelming. As a continuation of the ABC Group’s virtual education session “Building School Partnerships: Your Librarian, Your Friend,” this session will feature booksellers with established relationships with their local school districts who will share how to build a realistic timeline for a book fair, manage bookstore and school expectations based on a school’s needs, and create a checklist to ensure the fair goes off without a hitch, whether it’s in-person or online.

Topics:
  • Buying & Inventory Management
  • Operations & Personnel Management
Tags:
  • Children's Bookselling
Recorded February 10, 2021 for Top Ten Things

Book fairs can be a profitable undertaking for a bookstore, but for those who have yet to launch a fair or who are new to them, the task can be overwhelming. As a continuation of the ABC Group’s virtual education session “Building School Partnerships: Your Librarian, Your Friend,” this session will feature booksellers with established relationships with their local school districts who will share how to build a realistic timeline for a book fair, manage bookstore and school expectations based on a school’s needs, and create a checklist to ensure the fair goes off without a hitch, whether it’s in-person or online.

AttachmentSize
Plain text icon Chat Copy5.63 KB
Topics:
  • Buying & Inventory Management
  • Operations & Personnel Management
Tags:
  • Children's Bookselling

ABA Coffee Break, February Afternoon Session #2

Recorded February 9, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 9, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy9.23 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

New Member Coffee Break Series, Part 2: Store Ownership 101

Recorded February 8, 2021 for Coffeebreak
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This session will provide new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 8, 2021 for Coffeebreak

This session will provide new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon New Member Coffee Break Series, Part 2: Store Ownership 1017.04 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Marketing Meetup - Edelweiss360

Recorded February 4, 2021 for ABA Marketing Meetups
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This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded February 4, 2021 for ABA Marketing Meetups

This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas

AttachmentSize
Plain text icon Chat Copy10.5 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

ABA Coffee Break, February Afternoon Session #1

Recorded February 2, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded February 2, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy6.67 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, January Evening Session

Recorded January 28, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 28, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy1.63 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Planning Your Book Fair: The Basics for In-school, In-store, and Online Planning Success Part 1

Recorded January 27, 2021 for Top Ten Things
Watch video from this event.M

Book fairs can be a profitable undertaking for a bookstore, but for those who have yet to launch a fair or who are new to them, the task can be overwhelming. As a continuation of the ABC Group’s virtual education session “Building School Partnerships: Your Librarian, Your Friend,” this session will feature booksellers with established relationships with their local school districts who will share how to build a realistic timeline for a book fair, manage bookstore and school expectations based on a school’s needs, and create a checklist to ensure the fair goes off without a hitch, whether it’s in-person or online.

Topics:
  • Operations & Personnel Management
Tags:
  • Children's Bookselling
  • Owners and Managers
Recorded January 27, 2021 for Top Ten Things

Book fairs can be a profitable undertaking for a bookstore, but for those who have yet to launch a fair or who are new to them, the task can be overwhelming. As a continuation of the ABC Group’s virtual education session “Building School Partnerships: Your Librarian, Your Friend,” this session will feature booksellers with established relationships with their local school districts who will share how to build a realistic timeline for a book fair, manage bookstore and school expectations based on a school’s needs, and create a checklist to ensure the fair goes off without a hitch, whether it’s in-person or online.

Topics:
  • Operations & Personnel Management
Tags:
  • Children's Bookselling
  • Owners and Managers

ABA Coffee Break, January Afternoon Session #4

Recorded January 26, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 26, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy5.43 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, January Afternoon Session #3

Recorded January 19, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 19, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy8.41 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Technology Meetup: Open Conversation

Recorded January 14, 2021 for ABA Technology Meetups
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This Technology Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

Topics:
  • Operations & Personnel Management
Tags:
  • Technology
Recorded January 14, 2021 for ABA Technology Meetups

This Technology Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

AttachmentSize
Plain text icon GMT20210114-180029_ABA-Techno.txt4.42 KB
Topics:
  • Operations & Personnel Management
Tags:
  • Technology

Building School Partnerships: Your Librarian, Your Friend

Recorded January 13, 2021 for Top Ten Things
Watch video from this event.M

A strong relationship with a school librarian can amplify events and boost institutional sales for your children’s bookstore or kids’ department. Booksellers from stores with strong ties to their school district’s librarians will discuss how to reach out to librarians, what collaboration looks like, the best way to cultivate the partnership, and how a strong relationship with librarians can benefit a bookstore.

Topics:
  • Buying & Inventory Management
Tags:
  • Children's Bookselling
Recorded January 13, 2021 for Top Ten Things

A strong relationship with a school librarian can amplify events and boost institutional sales for your children’s bookstore or kids’ department. Booksellers from stores with strong ties to their school district’s librarians will discuss how to reach out to librarians, what collaboration looks like, the best way to cultivate the partnership, and how a strong relationship with librarians can benefit a bookstore.

AttachmentSize
Plain text icon Building School Partnerships: Your Librarian, Your Friend Chat (TXT)10.59 KB
Topics:
  • Buying & Inventory Management
Tags:
  • Children's Bookselling

ABA Coffee Break, January Afternoon Session #2

Recorded January 12, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 12, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy2.43 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

New Member Coffee Break

Recorded January 11, 2021 for Coffeebreak
Watch video from this event.M

Our New Member Coffee Break includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 11, 2021 for Coffeebreak

Our New Member Coffee Break includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy3.72 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Marketing Meetup - New Year, Open Conversation

Recorded January 7, 2021 for ABA Marketing Meetups
Watch video from this event.M

This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded January 7, 2021 for ABA Marketing Meetups

This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.

AttachmentSize
Plain text icon Chat Copy6.65 KB
Topics:
  • Events & Marketing
Tags:
  • 101

ABA Coffee Break, January Afternoon Session #1

Recorded January 5, 2021 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded January 5, 2021 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy5.85 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, December Afternoon Session #3

Recorded December 15, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded December 15, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy2.69 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, December Evening Session

Recorded December 9, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded December 9, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy1.22 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, December Afternoon Session #2

Recorded December 8, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded December 8, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy5.87 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, December Afternoon Session #1

Recorded December 1, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded December 1, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy1.58 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, November Afternoon Session #4

Recorded November 24, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded November 24, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy5.11 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, November Evening Session

Recorded November 19, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded November 19, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy3.94 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

ABA Coffee Break, November Afternoon Session #3

Recorded November 17, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded November 17, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon Chat Copy6.65 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Technology Meetup - Open Conversation

Recorded November 12, 2020 for ABA Technology Meetups
Watch video from this event.M

This Technology Meetup does not have any specific guest speakers. Instead, booksellers held an open conversation about what technologies improved their business operations or made work life easier this year, what technology they might be looking into for next year, Technology Meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

Topics:
  • Bookselling Essentials
Tags:
  • Technology
Recorded November 12, 2020 for ABA Technology Meetups

This Technology Meetup does not have any specific guest speakers. Instead, booksellers held an open conversation about what technologies improved their business operations or made work life easier this year, what technology they might be looking into for next year, Technology Meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

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Plain text icon Chat Copy1.45 KB
Topics:
  • Bookselling Essentials
Tags:
  • Technology

ABA Coffee Break, November Afternoon Session #2

Recorded November 10, 2020 for Coffeebreak
Watch video from this event.M

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

Topics:
  • Bookselling Essentials
Tags:
  • 101
Recorded November 10, 2020 for Coffeebreak

This session follows the format of an Open Forum: the opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. Please see the most recent coffee break and/or the daily email update for the most current information.

AttachmentSize
Plain text icon GMT20201110-195943_ABA-Coffee.txt8.36 KB
Topics:
  • Bookselling Essentials
Tags:
  • 101

Marketing Meetup - Open Conversation

Recorded November 5, 2020 for ABA Marketing Meetups
Watch video from this event.M

This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

Topics:
  • Events & Marketing
Tags:
  • Technology

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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