Build a culture of great service and treat your customers and colleagues like royalty! Join Elnian Gilbert, an educator with ZingTrain, as she teaches the recipe for providing service in a way that will make your store stand out! You will learn easy-to-implement (and teach) skills. When you leave this session you will understand what a culture of service looks like, how to deliver it consistently, and how to measure results.
Speakers: Elnian Gilbert, ZingTrain (Ann Arbor, Michigan)
| Attachment | Size |
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 The Art of Giving Great Service transcipt.pdf | 294.21 KB |
| Art of Giving Great Service.pdf | 2.54 MB |
Build a culture of great service and treat your customers and colleagues like royalty! Join Elnian Gilbert, an educator with ZingTrain, as she teaches the recipe for providing service in a way that will make your store stand out! You will learn easy-to-implement (and teach) skills. When you leave this session you will understand what a culture of service looks like, how to deliver it consistently, and how to measure results.
Speakers: Elnian Gilbert, ZingTrain (Ann Arbor, Michigan)
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 9_05 AM An Introduction to Researching and Writing Grants.pptx | 5.96 MB |
Whether your store or a portion of your bookstore is classified by the IRS as a nonprofit or not, you can still raise funds by applying for grants. Come to this session to learn more about the art and science of grant writing for both nonprofit and for-profit bookstores.
Speakers: Brandon Lueken, Bellevue College (Bellevue, Washington)
If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.
Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)
It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)
Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)
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| Breakfast Keynote- Closing the Gap Between Good Intentions and Real Change transcipt.pdf | 227.86 KB |
Join Michelle MiJung Kim, award-winning author of The Wake Up: Closing the Gap Between Good Intentions and Real Change, and Hannah Oliver Depp of Loyalty Bookstores for a thought-provoking conversation about how each of us can — and must — be a part of creating a more equitable world. Drawing upon her lived experiences as a queer immigrant woman of color and her work across various industries, Michelle MiJung Kim will share how to move beyond performative allyship to building real solidarity toward social change. Known for her compassionate criticality, Kim’s session is one you won’t want to miss.
Join Michelle MiJung Kim, award-winning author of The Wake Up: Closing the Gap Between Good Intentions and Real Change, and Hannah Oliver Depp of Loyalty Bookstores for a thought-provoking conversation about how each of us can — and must — be a part of creating a more equitable world. Drawing upon her lived experiences as a queer immigrant woman of color and her work across various industries, Michelle MiJung Kim will share how to move beyond performative allyship to building real solidarity toward social change. Known for her compassionate criticality, Kim’s session is one you won’t want to miss.
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| Service Leadership Workshop (Outside Expert) transcript.pdf | 369 KB |
| Living Servant Leadership.pdf | 1.16 MB |
In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)
Speakers: Elnian Gilbert, ZingTrain (Ann Arbor, Michigan)
In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)
Speakers: Elnian Gilbert, ZingTrain (Ann Arbor, Michigan)
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| Supercharge Your Ecommerce (Outside Expert) transcript.pdf | 341.31 KB |
Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.
Speakers: Andy Hunter, Bookshop.org (New York, New York); Phillip Davies, ABA (White Plains, New York)
Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.
Speakers: Andy Hunter, Bookshop.org (New York, New York); Phillip Davies, ABA (White Plains, New York)
Regular and honest communication creates stronger teams and stronger customer connections. However, our current age is one of great volatility and great change, making successful communication harder than ever. But don’t despair! Marjorie Ingall and Susan McCarthy, authors of Sorry, Sorry, Sorry: The Case for Good Apologies (Gallery Books, an imprint of Simon & Schuster) will offer you insight on how to improve your communication skills. You will learn principles of psychology and human behavior that you can leverage to effectively and empathetically communicate with your team and customers. You will learn how to apologize when needed, and why good apologies are essential, powerful, and restorative. Even in the face of large ideological conflicts, good communication is possible! Join us for this important conversation!
Speakers: Marjorie Ingall and Susan McCarthy, authors of Sorry, Sorry, Sorry: The Case for Good Apologies
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| Wi2023 Financial Modeling Workshop Powerpoint | 1.09 MB |
This financial modeling workshop will help you evaluate potential new initiatives for your business. Whether you think it’s time to expand your space with another physical or pop-up location, you want to begin or increase your offering of used books or non-book items, or you’re considering adding a cafe or bar, this workshop will walk you through the financial analysis to help you make sound business decisions. Preliminary work in the Strategic Planning Series: Part I, Part II, and Part III will benefit attendees of this session.
Speakers: Peter Brous, Seattle University Business School (Seattle, Washington)
Led by a Diversity, Equity, Inclusion, and Belonging (DEIB) facilitator, this workshop will address current conflicts in retail spaces. Participants will have practice opportunities with real-life scenarios. (All)
Speakers: Caprice Hollins, Cultures Connecting, LLC, (Renton, Washington)
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| Lunch Keynote- New Voices in Genre transcript.pdf | 202.99 KB |
Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree
Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree
There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events
Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)
| Attachment | Size |
|---|---|
| How Publishers Use Edelweiss Grids and Best Practices for Booksellers transcript.pdf | 245.86 KB |
There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events
Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)
A good hiring process will help you attract and retain high-quality booksellers who are passionate about your mission. Onboarding new employees, while time consuming, can make or break that employee’s successful transition from a new employee to an involved and productive employee. If it’s been a while since you took some time to think about hiring and onboarding in a strategic way, then this session is for you! Booksellers who have developed processes around these critical bookstore procedures will share hiring and onboarding strategies for bookstores of all sizes. (Managers)
Speakers: Erin Chervenock, Village Books (Bellingham, Washington); Alsace Walentine, Tombolo Books (St. Petersburg, Florida); Camden Avery, The Booksmith (San Francisco, California); Hannah Oliver Depp, Loyalty Bookstore (Washington, District of Columbia)
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| Curating Delight (Bookseller Panel) transcript.pdf | 241.9 KB |
Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.
Speakers: Revati Kilaparti, Old Firehouse Books (Fort Collins, Colorado); Cris Siqueira, Lion's Tooth (Milwaukee, Wisconsin); Samuel Krowchenko, Literati Bookstore (Ann Arbor, Michigan); Cassie Clemans, Roundabout Books (Bend, Oregon)
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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