Technology Meetup - Google Analytics

Technology Meetup - Google Analytics (July 2, 2019)

Attendees will hear how bookstores are using Google Analytics, what type of information they are tracking, best practices and tips, and how to set up Google Analytics “Goals.”

This session’s guest speakers will be Jason Jefferies of Quail Ridge Books in Raleigh, North Carolina; Justin Hennequant of Hudson Booksellers, which has headquarters in Georgia and New Jersey; and ABA’s Matt Supko.

Booksellers can sign up for future Google Analytics Technology Meetups here by filling out the form on the right-hand side of the page and selecting “Technology” for the meetup type.

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Technology Meetup - Google Analytics

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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