Selling Picture Books in the Wake of Age Compression

Selling Picture Books in the Wake of Age Compression (April 7, 2014)

This session was presented at Children's Institute 2014.

It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

Timeless Picture Books for Every Age Handout
Selling Picture Books in the Wake of Age Compression (April 7, 2014)

This session was presented at Children's Institute 2014.

It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

Watch video from this event.
Selling Picture Books in the Wake of Age Compression, Children's Institute 2014, Video Part 1

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