Roundtable: Best Practices for Optimizing Store-Branded Merchandise

Roundtable: Best Practices for Optimizing Store-Branded Merchandise (March 8, 2022)

Bookstore-branded merchandise is an important way to capitalize on the story and personality of your store. If you have had success with various vendors or specific merchandise, come share your experiences with your colleagues! And if you are considering offering branded merchandise, but aren’t sure where to start, this is the perfect space to ask for recommendations. Come prepared to crowdsource ideas, best practices, and resources — and to learn.

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Roundtable: Best Practices For Optimizing Store-Branded Merchandise

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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