Roundtable: Best Practices for Optimizing Store-Branded Merchandise

Roundtable: Best Practices for Optimizing Store-Branded Merchandise (March 8, 2022)

Bookstore-branded merchandise is an important way to capitalize on the story and personality of your store. If you have had success with various vendors or specific merchandise, come share your experiences with your colleagues! And if you are considering offering branded merchandise, but aren’t sure where to start, this is the perfect space to ask for recommendations. Come prepared to crowdsource ideas, best practices, and resources — and to learn.

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Roundtable: Best Practices For Optimizing Store-Branded Merchandise

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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