For booksellers who have never created a large-scale off-site event as well as those who are looking for some creative tips for more successful events.
Learn about:
- Marketing at low or no cost
- Tips for publisher proposals
- Ticketing and bundling
- Managing crowds and logistics
- Book sale expectations
Panelists: Jessica Stockton-Bagnulo (Greenlight Bookstore, Brooklyn, NY), Lynn Pellerito Riehl (Nicola’s Books, Ann Arbor, Michigan), Robert McDonald (The Book Stall, Winnetka, IL.)