Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

Handout:

Handselling Instructional Videos

Exploring New Markets

Tattered Cover History

Handout:

An Organizing Principle for the Online Booklover

Handout:

Self-Publishing Kirkus for Writers

Handout:

Self-Publishing Kirkus for Booksellers

Handout:

Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

Handout:

Publ Killer Events (Community Bookstore)

Handout:

Gifts 101 (Partners Village)

Handout:

Gifts 101 (Malaprop's)

Handout:

Creating Compelling In-Store Displays

Handout:

Advanced Learning Session - Shark Tank

Handout:

Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

Handout:

Marketing Best Tips

Customer Loyalty

Customer Survey (CA)

Staff Training

Press Kit

Customer Surveys: Why & How

Handselling

Book Club Resources

Store Tour (UT) King's English

Multimedia Marketing for Store

Consumer Behavior

Children's Events

Store Tour (UT) Sam Weller

Book Club Ideas

Website ideas

Authorless Events

Handselling

Handout:

Sexy Nonfiction

Increasing Sales

Event Budget

Local Partnerships

PR Plan

Video Lab

WOM Marketing

Customer Service - Survey Option Guide

Blockbuster Events

Customer Survey - Sample Letter

Email Newsletters

Killer Events

Promote with Localism

Killer Events Checklist

Handselling Children's

Social Media and PR

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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