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Merch., Sales, & Marketing
Press Kit Webinar - Easy Press Kit Checklist
Handselling Instructional Videos
Exploring New Markets
Tattered Cover History
An Organizing Principle for the Online Booklover
Self-Publishing Kirkus for Writers
Self-Publishing Kirkus for Booksellers
Geno Church - Passion Conversation Presentation
Geno Church - Passion Conversation White Paper
Publ Killer Events (Community Bookstore2)
Publ Killer Events (Community Bookstore)
Gifts 101 (Partners Village)
Gifts 101 (Malaprop's)
Creating Compelling In-Store Displays
Advanced Learning Session - Shark Tank
Indies First Storytime Day Letter from Kate DiCamillo
Core Curriculm
Marketing 201
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PR on a Budget
Crisis Control PR
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Sexy Nonfiction
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PR Plan
WOM Marketing
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Handselling Children's
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Customer Surveys: Why & How
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Multimedia Marketing for Store
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Killer Events Checklist
Killer Events
Customer Survey - Sample Letter
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Video Lab
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Store Tour (UT) Sam Weller
Consumer Behavior
Store Tour (UT) King's English
Handselling
Handselling Checklist
About ABA
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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