Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

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Wednesday, March 23, 2022 3:00 PM to 4:00 PM EDT

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

SessionDatePT: 
Tuesday, March 29, 2022 - 12:15
SessionDateCT: 
Tuesday, March 29, 2022 - 12:15
SessionDateMT: 
Tuesday, March 29, 2022 - 12:15

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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